Tips for Developing Successful Youth Recruitment Material

If you want your printed materials to appeal to your prospective youth volunteers or your youth audience, take into consideration the following tips in your work (Stevenson, 2010, p.9):

Think outside of the box: eye-catching and unusual. When making brochures, if your budget allows, go for different-shaped materials to make it more interesting.

Use pictures of youth to make a connection. Adolescents identify with their peers.

Consider college and high school print shops. They can save you money and may donate their effort.

Get creative with two colors. Print in attractive colors to catch attention. You can use black ink for letters and colors for details.

Source: Stevenson, S. (2010). Youth Volunteers: How to Recruit, Train, Motivate and Reward Young Volunteers-Jossey Bass. Iowa: Stevenson Inc.

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